Business provides 70% of the fund's revenues, Andriy Shuvalov, CEO of the fund, said in an interview with AIN. "In 2022, a significant portion of donations came from individuals, but now the main source of funding is business," he says.
The fund was founded by Serhiy Prytula in 2020. The fund's Ukrainian legal entity raised UAH 2.44 billion in charitable aid in 2025. The American structure received $3.2 million during this period.
The composition of corporate donors to the fund's activities is changing due to shelling of Ukrainian business. "One of the retailers supported the fund monthly since 2022, but recently, after constant shelling, the company announced a budget cut and cessation of funding," says Shuvalov.
How does the fund find donors? How much do Ukrainians donate? And how much does it cost to maintain a large charitable foundation?
Representatives of the fund joined the jury of AIN Awards 2026. The award will recognize Ukrainian defense-tech startups, growth-stage companies, and investment funds developing Ukraine's defense industry. Applications for participation in AIN Awards 2026 can be submitted via the link.
Who funds Serhiy Prytula's foundation
Who currently forms the main part of revenues — ordinary people or business?
30% of the fund's revenues are donations from people, 70% from business. Both categories can support not only fundraisers but also the work of the institution itself. There are separate accounts for this. The fund spends targeted donations entirely on purchasing aid, without using them for its own maintenance.
How has donor behavior changed over the past two years? Do you notice that people have started donating less often, in smaller amounts, or, on the contrary, more often support the fund on a regular basis?
Since the start of the full-scale invasion, the structure of the fund's revenues has changed significantly. In 2022, a significant portion of donations came from individuals, but now the main source of funding is business.
The average donation has decreased from over UAH 1,000 in 2022 to UAH 400 this year. The number of transactions remains stable — 100,000–150,000 per month. Donations grow during pay periods: people are increasingly planning donations in their budgets.
The composition of corporate donors to our activities is changing. For example, one of the retailers supported the fund monthly since 2022, but recently, after constant shelling, the company announced a budget cut and cessation of funding. Other businesses are forced to abandon support due to the destruction of enterprises and warehouses. But the fund finds new corporate donors, including foreign ones, to reduce the burden on Ukrainian business.
Ukrainian business is also trying to build its own air defense to help the state shoot down air targets. This is simply a unique experience, but at the same time a critical burden on their budgets.
Some businesses said they would not participate in this, since such expenses will constantly grow: each new cycle means new needs, and funds will need to be invested again. Instead, they will dig in and relocate infrastructure underground. How do you feel about this?
Businesses can protect their territory with the help of robotic turrets. One such turret costs approximately UAH 6.3 million. The number of installations depends on their radius of action and the perimeter that needs to be protected.
Turrets need to be placed in at least three echelons. This is the minimum configuration for protecting infrastructure. Whether it is more profitable for a business to invest in such a system or to relocate infrastructure underground depends on the calculations.
You mentioned that a large donor came and said: "Sorry, but we are forced to decline." After active shelling of business, has it become harder for you to attract financing from Ukrainian business? How has this affected you?
Of course, Ukrainian business is having a hard time. It supports not only the institutional capacity of the fund but also a large number of fundraisers. And at present, Ukrainian business is on the brink of survival.
We have moved to optimizing all processes. Additionally, we approached some businesses with a request to temporarily increase support for several months. Most of them agreed to continue supporting until we find a replacement.
We are trying to attract more grants; foreign business is ready for this.
In 2022, about 80% of the fund's purchases came from foreign markets. What of what is needed still has to be bought abroad? Are there items left there that are not available in Ukraine?
88% of purchases take place in Ukraine. We try to buy Ukrainian so that funds remain within the economy.
Abroad, the fund still purchases Motorola communication equipment, although we are gradually switching to Ukrainian analogues, in particular Himera. We buy Mavic and count on the development of the Ukrainian product Slavic.
Vehicles, armored equipment, and Starlink mostly remain of foreign manufacture. We mostly purchase them abroad, where prices are sometimes lower. Starlink can be purchased in Ukraine at competitive prices.
Earlier you said that about 120 people work at the fund. How much does it cost to maintain the team and operational expenses?
The number of fund employees varies depending on the number of projects and the intensity of work. We often hire people for specific tasks for which we receive grant funding. This is exactly how the Civilian Readiness Centers, which are part of our ecosystem, operate.
On average, the fund allocates about UAH 5 million per month for salaries. Operational expenses may differ depending on workload and current tasks. At the same time, partners help cover a significant share of these needs — both financially and by providing services or their own expertise.
To finance institutional activities, we have a separate account where funds are accumulated to ensure its operation. There are also companies that support us financially, in particular Astarta. Others help cover specific operational needs.
For example, the WOG gas station network supports us within the "Dobropalyvo" project, in which we have been participants for several years.
IT companies help with the website and the development of fundraiser landing pages, job portals post