On March 28 in Lviv, representatives of student self-government bodies from Lutsk and Lviv participated in a master class on effective informing about student initiatives in higher education institutions. \n \nHeads of press departments, press secretaries and other persons responsible for informing, as well as editors of information publications and projects of those student self-government bodies that implement codes of honor in their higher education institutions or intend to implement ethical standards in the life of the higher education institution community, participated. \n \nThe idea of periodically holding the event and the name "Effective PR of student self-government bodies' activities using available means" emerged after summarizing the results of a survey of ordinary students of Lviv higher education institutions regarding the assessment of student self-government activities in 2007-2008. \n \nHigher education institution students mostly do not know about the activities of student self-government bodies, their structure and capabilities. According to the results of a survey conducted by the Student Self-Government Support Committee, 68% of students could not correctly indicate which student self-government bodies operate in the higher education institution and what they do. \n \nAt the same time, very many organizations and student self-government bodies are convinced that they do not need to do this, that they are unable to engage in informing about their activities, that they do not have sufficient knowledge and skills. \n \nTherefore, trainers and specialists reveal "secrets of informing" for student self-government bodies, demonstrate the potential, "available means" that contribute to informing about student initiatives, the features of public resources that student self-government bodies can use for informing, accessible means and networks for informing on the Internet. \n \nAt this master class, participants learned about organizing information campaigns, writing and distributing press releases, establishing contacts with local media and information agencies, public internet resources, creating and maintaining their own information materials and mass media, mailings and information networks. A separate session was devoted to the activities of press services and the organization of press conferences, conducted by the head of the press service of the Lviv Regional Council, Volodymyr Teliuk, who before completing his studies at his higher education institution headed a student self-government body. Tetiana Yatskiv, head of the organization that is the founder of the StudUA.org portal, also spoke about the use of public portals and information networks. A session on creating and maintaining their own information bulletins and media by student self-government bodies was conducted by the editor of the youth magazine "V5: format tvoho zhyttia," head of the Student Council of UAD, Volodymyr Misiailo. \n \nDuring the master class, practical sessions were held on organizing information actions dedicated to the implementation of codes of honor in higher education institutions, creating their own information bulletins, and a practical press conference was organized on informing about current events and student initiatives. \n \nThe event was conducted by the Student Self-Government Support Committee, the newspaper "V5: format tvoho zhyttia," the Volyn Regional Youth Public Organization "Association of Young Reformers (AMoRe)" and other project partners with the support of the Democracy Assistance Fund of the U.S. Embassy. \n \nPhotos of the event can be viewed on the portal for student self-governments and active students \n \n \nReference \n \nThe program "Enhancing the Capacity of Student Self-Government in Ukraine and Supporting the Implementation of Codes of Honor in Higher Education Institutions" is being implemented by the Student Self-Government Support Committee, the Association of Young Reformers and other partners in Lviv and Volyn oblasts. \n \nThe program provides for various measures for representatives of student self-government bodies, administrations and teachers of higher education institutions in the cities regarding the dissemination of best foreign practices in the development and functioning of codes of honor of higher education institutions, discussions and training, conferences, trainings, presentations, master classes, information campaigns, support and assistance to higher education institutions in the development and implementation of ethical standards.