OpenAI has launched Business Hub. This is a new section of ChatGPT where companies will be able to create their business profiles, add information about products and services, and view statistics of interactions with users.
This was reported by the company.
The new features make ChatGPT more similar to Google, where users can likewise find information about companies, view their products, and go to their websites.
How business profiles will work in ChatGPT
Through Business Hub, companies will be able to confirm the right to manage their profile in ChatGPT. After verification, they will get the ability to change basic information about the business and add product catalogs with current prices and availability data.
This will allow companies to independently provide ChatGPT with information about their offerings so that users receive more accurate information when searching for and comparing products. For example, if a person searches for a certain product in ChatGPT, they will be able to view the company's profile, learn about available products, and go to its website.
Separately, Business Hub will provide businesses with statistics on interactions with users. Companies will be able to see:
how many times they were mentioned in ChatGPT;
how many transitions to their website occurred;
which topics users most often discussed in conversations where ChatGPT linked to the company's website.
OpenAI notes that the statistics will be aggregated. Companies will not receive access to users' personal conversations with ChatGPT or their chats with business agents. Data will be shown only if there is a sufficient number of interactions.
Another innovation is Business Agents, specialized AI agents that will help users learn more about the products and services of a specific company.
After confirming a business profile, a company that meets OpenAI's requirements will be able to create, test, and launch such an agent. If ChatGPT mentions the company in a response, the user will be able to open its profile and, if a Business Agent is available, start a separate conversation.
For example, a buyer will be able to ask how two models of a product differ and which of them better suits their needs. The agent will use information provided by the company itself. At the same time, the conversation with the business agent will be clearly labeled and separated from regular ChatGPT responses.
OpenAI will also allow companies to advertise their agents and use them for transitions from ads in ChatGPT. Such advertising placements will have appropriate labeling.
Why OpenAI is developing business functions in ChatGPT
According to OpenAI, 1.2 billion people use ChatGPT weekly. The company wants the service to help them not only find information but also interact directly with businesses when choosing products and services.
As TechCrunch notes, OpenAI had previously already tried to turn ChatGPT into a platform for online shopping. The company tested the ability to place orders directly in the chat and receive a commission from sales, but in March 2026 it abandoned this initiative.
Now OpenAI is focusing on product search, business profiles, and communication between users and companies. This brings ChatGPT closer to Google services that allow businesses to manage information about themselves in search and analyze interaction with potential clients.
Business Hub is currently operating in beta. Companies from countries where ChatGPT is available can confirm a business profile if they meet OpenAI's requirements and can pass the necessary verification.
At the same time, the ability to create Business Agents is still limited. It is currently available only to certain US companies in the e-commerce and online services sectors. In the future, OpenAI plans to expand access to business agents to other countries and categories of companies. The company did not name specific timelines.
Recall that the day before, OpenAI introduced GPT-6 Cyber — a specialized artificial intelligence model for finding, verifying, and fixing vulnerabilities in software.