On Saturday, on the stage of the Lutsk cinema "Promin," a creative evening by Mykhailo Poplavskyi, "I Love You," took place. The rector of the National University of Culture and Arts came to Volyn as part of his all-Ukrainian creative tour. A group of students and teachers from the university arrived together with him. In addition to the musical compositions gifted by the rector, Mykhailo Mykhailovych spoke about his educational institution and answered questions from Lutsk residents. According to him, in order to become a student of the National University of Culture and Arts, one needs to have talent, know the history of Ukraine, and be fluent in the Ukrainian language. As Mykhailo Poplavskyi said, he went on stage in order to create a non-standard image of the head of a higher educational institution and to draw public attention to the university. Thus, a radically new image of the "singing rector" appeared in Ukraine. The model "University of the 21st Century," developed by analysts and being implemented at the university, is one of the first experimental projects of higher education supported at the state level. A considerable surprise for the audience was the rector's decision to admit to the Kyiv National University of Culture and Arts a student of the 11-B class of Lutsk School No. 15, who charmed the head of the university with her recitation of Lesya Ukrainka's poetry. In addition to Mykhailo Poplavskyi, students of the Kyiv National University of Culture and Arts, Honored Artist of Ukraine, soloist of the song and dance ensemble of the Ministry of Internal Affairs of Ukraine Natalia Buchynska, and the "Svityaz" duo sang for the people of Lutsk.