During the day, students of the Center for Children's and Youth Creativity "Dyvo," members of the Lutsk Plast Stanitsa, and pupils of Lutsk schools, identified by the identifiers of the All-Ukrainian Charitable Foundation "Heart to Heart," told Lutsk residents about the purpose of the campaign and invited them to join the noble cause. For the funds dropped into the box, volunteers gave a heart sticker, which symbolized participation in the campaign. By evening, the city was dotted with hearts that fairly blazed on the chests of the participants of the "Hear Everyone!" campaign.
According to Serhiy Adamchuk, head of the headquarters of the All-Ukrainian Charitable Foundation "Heart to Heart" in Lutsk, such an event is being held in Ukraine for the first time, which is why the amount collected is not that large – 69,334 hryvnias were collected in twenty-one regional centers.
The idea of the campaign was borrowed from neighboring Poles, who have been holding a campaign called "The Great Orchestra of Holiday Help" for 15 years in a row, and it has unofficially acquired the status of a state holiday, when the whole country on one designated day collects funds to help medical institutions and celebrates with salutes, concerts and other events.
Of course, in the first year the organizers of the campaign at the all-Ukrainian level faced many problems, because, as is known, the success of such a campaign depends on the public's awareness of the foundation and the campaign itself, and placing advertising clips on all-Ukrainian channels costs huge money, while we could not spend funds on paid advertising, because funds are more needed for purchasing equipment, - noted Serhiy. - Therefore, this year's campaign "Hear Everyone!" was a kind of rehearsal and a test of citizens' readiness to activate internal potentials to solve problems. We hope that next year the fundraising will be accompanied by a powerful all-Ukrainian information campaign and the support of the authorities and communities of Ukrainian cities.
Representatives of the "Heart to Heart" foundation in Lutsk express sincere gratitude to everyone who joined the campaign and helped in organizing the event, namely: the Federation of Trade Unions of the Volyn Region, the Association of Young Reformers, the Volyn Public Center of the All-Ukrainian Public Organization "Our Ukraine," the Lutsk branch of "Kredobank", and special gratitude to the deputy of the Lutsk city mayor Anatoliy Parkhomyuk and the director of Lutsk Gymnasium No. 4 Oleksandr Myshkovets.
