Grayscale Investments, the managing company, announced the launch of a large-scale advertising campaign for Zcash (ZEC) and the Zcash Invest educational platform. At the same time, the organization committed to allocating $1 million to support developers and non-profit initiatives in the ecosystem.

The initiative launched against the backdrop of a decline in the cryptocurrency's value and ongoing capital outflow from the Grayscale Zcash Trust ETF (ZCSH).

According to the statement, the company has already distributed the first $400,000 among four organizations. Each received $100,000:

In addition, Grayscale intends to direct 100% of the fees received by the managing company from ZCSH to the development, marketing, and educational projects of Zcash during the first year after the fund's conversion into an exchange-traded product.

The advertising campaign will cover print and digital media, streaming services, and outdoor advertising. In particular, the company placed a Zcash ad on the front page of The Wall Street Journal, as well as a separate full-format publication dedicated to ZCSH.

Against the backdrop of the initiative's launch, the investment product continues to record an outflow of funds. According to SoSoValue, in October the net capital outflow from ZCSH amounted to $46.25 million, and in the first trading days of November — more than $15 million.

Capital inflow/outflow from ZCSH (this is the only fund in the sector) by week.

As of November 10, ZCSH quotes were down about 12%, to $27.25. At the same time, ZEC lost about 13%, dropping to $985 — one of its lowest levels in the past two months.

Daily ZEC/USDT chart on the Binance exchange.

Recall that Grayscale launched the Zcash Trust in 2017. In August 2026, the product began trading on NYSE Arca under the ticker ZCSH, giving investors the opportunity to gain access to ZEC through traditional brokerage accounts.