Bank "Aval" from June 21, 2005 began implementation of the Loyalty Program for clients – consumers of retail products in the branches of three regional directorates - Volyn, Khmelnytskyi and Kherson, the bank's press service reports with reference to the retail business department of APPB "Aval". From June 1 of this year, the bank began implementation of a pilot project for the distribution of the Loyalty Program in the "Aval" bank branch in Kyiv. According to the terms of the Program, any client who has made an urgent money transfer via the "Aval-Express" system on the territory of Ukraine or transferred (received) funds via the Western Union system at any of the 1400 branches of bank "Aval" in Ukraine becomes a participant at will. As a participant of the loyalty program, each client will become a user of the Aval Loyalty Card, which provides a number of privileges for its owner. In particular, under the terms of the program, funds spent on making a transfer will be accumulated on the Aval Loyalty Card account in the form of bonuses. All accumulated bonuses can be used by the card owner at their own discretion: to receive valuable gifts, advertising and souvenir products, various discounts and benefits when purchasing banking products at bank "Aval". It is planned that from June 18, clients of all branches of bank "Aval" throughout the territory of Ukraine will be able to take advantage of the offers of the Loyalty Program for clients – consumers of retail products.