On July 7, a discussion on the issue of banning outdoor advertising of tobacco and alcohol in the city took place at the "Lutsk is European" press club with the participation of doctors, teachers, deputies, lawyers, and journalists, reported the Western Information Corporation's own correspondent. \nThe initiative to ban outdoor advertising of tobacco and alcohol first arose several months ago within the public movement "For the Health of Volyn Residents." Now this issue is becoming important not only for ordinary citizens, doctors, and teachers, but also for the Lutsk authorities. \n \nIn particular, the First Deputy Mayor of Lutsk, Sviatoslav Kravchuk, emphasizes that pressing problems — housing and communal services, prices, roads, etc. — will always exist: "However, we must first and foremost care about the health of our citizens, especially children. Outdoor tobacco advertising attracts the eye, and no one reads the warnings about cancer." In his opinion, there is no need to repeat the Likhanov-Gorbachev methods of fighting alcohol, but rather to conduct daily awareness-raising work, increase taxes on alcohol and tobacco, and also ban television advertising of such "products" at the state level. \n \nOutdoor advertising (for example, a "macho" on a motorcycle with a group of beauties and a cigarette in his teeth) subconsciously compels teenagers who want to grow up quickly to smoke, drink alcohol, etc. Supposedly, tobacco and alcohol are the fastest path to becoming an "adult and real man." However, as noted by deputy and school director Bohdan Svereda, over 40% of smokers suffer from impotence: "For every man, worse than war is losing potency. That's why I always tell men: if you don't want someone else sleeping with your woman, then don't smoke. And, you know, it has an effect." \n \nThe discussion also raised issues of legislation, international agreements, and social advertising — as anti-advertising for cigarettes (placing photographs of lungs, teeth, etc. damaged by tobacco smoke opposite tobacco billboards). \n